Reputation & Marketing Specialist
Job Description
Reputation & Marketing Specialist
About the Role:
We are seeking a Reputation & Marketing Specialist to managethe reputation program for our portfolio of communities and lead initiatives toenhanceeach community'sonline reputation. You will implement strategic programs,coordinate with on-site associates,engage with residents, and support corporate initiatives throughreputation programs and otherdigital marketing efforts.
The ideal candidate will have a Bachelor's Degree in Marketing or a related field, a minimum of 4 years of experience in digital marketing, and proficiency in social media platforms, content management systems, and project management softwarein addition to a solutions-oriented attitude. Strong writing, proofing, andcustomer serviceskills are essential, along with the ability to multitask and support multiple customers.
This is a Hybrid role with 2-3 days working from home and 2-3 days working from our San Diego corporate office in the Sorrento Valley area. Candidates must reside within commuting distance to our corporate office.
Education/Certificates:
Bachelor's Degree in Marketing or related field preferred
Experience:
At least 4-7 years of experience in digital marketing or a related communications field.
Skills, Knowledge & Abilities:
Experience with the following software/platforms:
Microsoft Office Suite
Social Media - Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Yelp, Google Business Profiles
Content Management Systems such as Wordpress, Reputation.com, etc
Asana or other project management-related software preferred
Community Rewards or other resident retention and/or engagement tools
Advanced writing and proofing skills
Strong customer service skills
Excellent written and verbal communication and relationship-building skills
Ability to collaborate and partner with the larger marketing team on key initiatives
Highly proactive with a focus on efficiency
Good eye for design and ability to follow style guide parameters
Strong multi-tasking skills with the ability to support multiple customers
Experience in networking, both digitally and face-to-face
Experience analyzing data to make tactical decisions
Inquisitive, strategic thinker interested in the "why"
Essential Duties:
Own reputation initiatives for a large portfolio of communities including vendor relationships
Organize and implement strategic programming to maintain and increase reputation scores
Provide second-line defense for responding to online reviews
Compile reporting for reputation and surveys
Audit review and survey content to drive strategy and new initiatives
Regularly audit ILS content for listing accuracy
Own digital resident rewards initiatives and reporting
Organize and implement strategic programming to maintain and increase community engagement and leverage resident reward programs to support corporate initiatives
Act as the liaison between corporate marketing and the on-site teams to implement and use new digital marketing initiatives
Be a brand steward of Fairfield's values, website, social media channels, and other marketing channels to ensure content reflects the brand and its objectives
Stay up to date on the latest trends, advancements, and technology within the field of digital advertising and pursue opportunities as deemed appropriate
Assist with digital ad programs
Assist and monitor digital community signage
Willing and able to travel up to 25% of the time
Support the department with general administration
Other duties and responsibilities as assigned
OUR COMPANY:
At Fairfield, we are proud to be a leader in the multifamily housing industry. We are passionate about creating exceptional and luxurious apartment living. Among the most experienced multifamily companies, Fairfield has developed and acquired over 1000 communities since 1985. We are an award-winning company that proudly employs over 1,400 associates who are dedicated to serving our customers at our apartment communities located in over 30 markets nationwide.
Being a part of Fairfield means more than a rewarding career with personal growth. It's a partnership for the long term, working alongside colleagues in an open-dialogue environment that encourages growth and the sharing of ideas. We know that our associates are a key ingredient to our success, and we're proud to reflect that in our culture.
#LI-PAT
#HYBRID
Estimated Rate of Pay:
$68,640.00 - $72,000.00
This position is exempt; the range above reflects annual salary.
The pay range displayed for this position is determined by skills and experience required, location and job complexity*. Potential job offers may vary based on the skills, education, and experience an individual candidate holds. This range reflects base rate only, and does not include allowances, perks, commissions or bonuses applicable to this position (if any). In addition to base salary, Fairfield offers all full time associates the following, upon meeting eligibility requirements:
- Paid time off, paid holidays and sick days, paid time off for volunteering activities (optional)
- Matched 401(k)
- Medical, dental & vision insurance
- Flexible spending account
- Life insurance
* Pay range is a calculation based on a midpoint price. Fairfield complies with all wage and hour laws, including minimum wage and salary exempt requirements.
Job duties for this position include: work safely and cooperatively with others, including supervisors; adhere to performance standards despite stressful conditions; communicate effectively and respectfully to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations. Pursuant to the Los Angeles and San Diego County Fair Chance Ordinances, the California Fair Chance Act, and any other applicable law, we will consider for employment qualified applicants with arrest and conviction records.
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